
In the real world, it is hard to find examples of industries which fit all the criteria of ‘perfect knowledge’ and ‘perfect information’.

This will cause firms to make supernormal profits. If there is an increase in demand there will be an increase in price Therefore the demand curve and hence AR will shift upwards. The effect of an increase in demand for the industry. It is often argued that competitive markets have many benefits which stem from this theoretical model. However perfect competition is as important economic model to compare other models. The features of perfect competition are very rare in the real world. If firms are making a loss then firms will leave the industry causing price to rise If supernormal profits are made new firms will be attracted into the industry causing prices to fall.

What happens if supernormal profits are made? In the long run firms will make normal profits.


All firms produce an identical or homogeneous product.Freedom of entry and exit this will require low sunk costs.Because there is freedom of entry and exit and perfect information, firms will make normal profits and prices will be kept low by competitive pressures. Perfect competition is a market structure where many firms offer a homogeneous product.
